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The Internet Sensation: Why This Kolaveri Di Song

A tanglish song with comical lyrics – Why This Kolaveri Di has now become an Internet sensation. Yes, with over 5.4 Million Views in YouTube and the top trending word on Twitter, this song from South India has rocked the Social Media in a couple of days. Well the question, is it a new attempt to try out these kind of songs? No, successful attempts have already been made in the past but the reach was not so much that it had a huge impact all over the world.

Reason: The earlier songs with comical lyrics had less reach and promotion in the Social Media. Of course, the Music Distributor of this Kolaveri Di song is Sony and it has a major role to play in the promotion part. The video uploaded in YouTube was in HD Format with faster loading time which meant that the song was instantly view-able and likable for both Audio, Video and Lyrics. The song is from the upcoming Tamil Movie 3 directed by Aishwarya Dhanush starring Dhanush and Shruti Hassan in lead roles.

The song was released on November 16 quietly and has gained immense popularity within a few days of its release. This is on record the first Tamil Song to be aired on MTV, a popular National Music Channel.

Tweets From Celebrities:


“This ‘Kolaveri’ is veri veri endearing … just not leaving the sound waves in the mind-u… what-a what-a what-a do-u,”

Shahid Kapoor

Kolaveri D WHAT A TRACK MAN triPping on it !!!!!

VJ Gaurav Kapoor

“just heard kolaveri di. Head bobbing uncontrollably on loop. Kola …. Veri Cool-ah #kolaveri,”

Konkana Sen Sharma and Neha Dhupia also admitted to being addicted to this song, by tweeting.

Karan Johar

Kolaveri di…definitely the sleeper song blockbuster of the year!!! Rock on dhanush!!!


I’m totally addicted to ‘Why this Kolaveri di?’ N super happy that its d talk of d nation..Yay Tamil cinema is goin places.Congrats 2 d team

Actress Kushboo

“Why this ‘Kolaveridi…” is the new anthem :)

Abhishek Bachchan

Ok mama now tune change-a. #kolaveridi
If you like Kolaveri di you guys must check out manmatha rasa. One of Dhanush’s early songs. MINDBLOWING!! how does he move like that?

Why This Kolaveri Di SongThe best part of the song is that the lyrics are mostly in English with supportive background beats to make it likable to all audiences. For the first time, we have seen a song from India being viewed so much on YouTube along with many remixes and reactions from various parts of the world. For instance, we see a Japanese Dance Team uploading their Dance Video for the song Kolaveri Di. Well, the singer Dhanush is a National Award Winning Actor and has sung around 8 songs before this. The Music Director Anirudh is making his debut and this is the dream start he was looking for.

Twitter was flooded with loads of #kolaveri tweets on November 21. Top Celebrities and CEO’s tweeted about the song and there was a big fan following. Facebook was the major contributor in sharing the HD Video to a large audience base. Well, the song did not have any separate promotion campaigns, nor the team hinted of any such release before hand. It was purely co-incidental that everything went right for the team. Well, Social Media analysts can learn a few things from this promotion – Come up with a instantly likable title, a catchy description and an aim to cover world wide audience with Standard Formats. This applies to anything from Music, Movies to Softwares and Hardwares!

In an interview, Dhanush said that he managed to write the lyrics for the song in just 6 minutes. The phrase Why this kolaveri di? kinda translates into ‘Why do you have such a rage towards me, girl?

Kolaveri Di T-ShirtWhy This Kolaveri Di T-Shirt

The fever is so high that T-Shirts with phrases of Why this kolaveri has come up on the Internet.

It includes a stanza from the song and is printed on the front side of the T-Shirt.

The shirt costs Rs.199 with additional shipping charges.

Available in different colors and different sizes, this could be the next attraction for the young generation.

It is available in Black, Yellow, White, Navy Blue.

It is available in all possible T-Shirt Sizes ranging from 38 inch to 46 inch.

The shipping of the T-Shirt usually takes a week within India.

Order your Kolaveri T-Shirt Now.



Facebook Comments:


  1. Kolaveri

    12/03/2011 at 10:23 AM

    Hello guys! Great post there, you can check out a cleaner version of this shirt here

  2. Pingback: With millions of hits, ‘Kolaveri Di’ on song | Bollywood


    09/19/2013 at 2:59 PM


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