www.tourswat.com is an initiative funded by USAID|Pakistan for the revival of Pakistan Tourism with a special focus on the valley of SWAT, the Paradise of Pakistan.
The beautiful valley of Swat, popularly known as the Switzerland of the East, is a holiday-maker’s delight and a hallmark of magnificent scenic beauty and a rich historical past.
The Valley of Swat sprawls over 10,350 sq. kilometers. The summer temperature reaches a maximum of 22C and remains above 7C. Saidu Sharif is the capital of Swat and its twin city Mingora is the largest and oldest market town. Madyan, Bahrain, Miandam, Kalam and Malam Jabba are its main tourist spots. The elevation ranges from 991 meters (3,300 feet) above sea level at Saidu Sharif to 6,257 meters (20,528 feet) at the top of its highest mountain, Flaksair.
USAID is doing a great job in reviving this heaven on earth and promoting tourism to this corner of Pakistan. I felt like going back to Swat after watching this video below. AMAZING STUFF!
Do check out their Facebook Page